I have tried most cotton in search for cotton that vapes well, and lasts reasonably well. This cotton has an unfortunate name and people may associate it with a certain recreational substance as it has hemp in this cotton. I must say though that I am glad I did try it as I have founds it to produce bucket loads of flavour in my Eclipse atomiser with a .7 ohm Alien coil, and even better there was no apparent break in time either. All i could taste was the flavour of my juice - better than ever it would seem. The makers of this cotton claim it will resist burning better than most cottons out there - can't verify that thus far as I have not had any dreaded dry hits. I reckon it is worth a try people - you just might be surprised. Great service from 101 as always as well.