Shop The Custard Company by Flavour Style
The Custard Company is a UK dessert e-liquid range centred around creamy custard profiles in pod-friendly nic salt form. If you are looking for smooth, sweet flavours that work well in low-power devices, this is a brand worth exploring.
At Vaping 101, The Custard Company sits naturally alongside other dessert-led nic salts and premium e-juice for vapers who prefer rich flavour over icy or tobacco-heavy blends.
The Custard Company is a dessert-focused e-liquid brand built around smooth custard blends with fruit and classic bakery-inspired twists. The range is especially known for creamy, easy-to-vape flavours that suit everyday use, particularly in nic salts for refillable pod kits and MTL devices.
If you enjoy rich but simple dessert flavours, The Custard Company is a strong brand to explore.
The main appeal of The Custard Company is the flavour style. Rather than overcomplicating things, the range focuses on familiar dessert combinations like vanilla custard, strawberry custard, blueberry custard, banana custard, and lemon custard. That makes it a good fit for vapers who want creamy flavour with a clear fruit or dessert note rather than heavy cooling or candy-style blends.
It is an easy brand to recommend to anyone browsing smooth e-juice with a dessert focus.
The Custard Company nic salts are built around 10ml bottles, 10mg and 20mg strengths, and a 50/50 VG/PG blend that works well in MTL setups. That combination makes the range ideal for vapers who want a smoother nicotine hit alongside rich dessert flavour.
For customers moving away from disposables or cigarettes, this kind of balanced dessert nic salt can be a very easy format to use day to day.
The Custard Company Flavour Profiles
The Custard Company keeps things focused on creamy dessert blends, but there is still enough variety across the range to suit different tastes. Whether you prefer berry custards, classic vanilla, banana dessert notes, or a brighter lemon finish, the line-up is easy to browse by flavour style.
This makes the range especially appealing for MTL vapers who want dependable dessert flavours without needing to dig through dozens of overly complex options.
Berry & Fruit Custards
The fruit-led side of The Custard Company range combines creamy custard with softer, sweeter fruit notes. Strawberry Custard delivers a strawberries-and-cream style vape, while Blueberry Custard adds a richer berry finish that works especially well for dessert fans wanting something fruity but smooth.
Popular Picks:
- Strawberry Custard: Ripe strawberry and velvety custard
- Blueberry Custard: Sweet blueberry and rich custard
Classic & Creamy Custards
For vapers who want the most traditional dessert profile, Vanilla Custard is the most straightforward expression of the range. It keeps things simple with a smooth, authentic custard flavour that suits all-day vaping and makes a good starting point if you are new to dessert nic salts.
Popular Pick:
- Vanilla Custard: Pure original vanilla custard
Banana & Citrus Dessert Twists
The range also has a softer twist and a sharper twist for vapers who want more variety. Banana Split gives you creamy banana custard with a mellow dessert finish, while Lemon Custard adds a brighter citrus edge that cuts through the richness of the custard base.
Popular Picks:
- Banana Split: Creamy banana custard
- Lemon Custard: Tangy lemon and smooth custard
Understanding How The Custard Company Range Works
The Custard Company nic salts are designed for simple, everyday MTL vaping. The combination of 10ml bottles, 10mg and 20mg strengths, and a 50/50 ratio makes the range easy to match with compact refillable kits.
If you are browsing dessert-focused nic salts rather than larger shortfill e-juice, this is the kind of range that fits everyday convenience very well.
The Custard Company nic salts use a 50/50 VG/PG blend. That kind of ratio is ideal for smaller refillable vape kits because it balances flavour, throat hit, and efficient wicking in low-wattage coils.
Why 50/50 works well:
- Smooth flavour delivery
- Good performance in pod kits
- Balanced throat hit
- Better suited to MTL vaping than thick high-VG liquids
The Custard Company nic salt range is available in 10mg and 20mg strengths. That gives MTL users a simple choice whether they want a lighter level or a stronger nic salt option for smoother everyday satisfaction.
Typical options:
- 10mg: Good for lighter nicotine use
- 20mg: Better for stronger satisfaction
Because these are 50/50 nic salts, The Custard Company is best used in refillable pod kits and lower-powered MTL devices rather than large sub-ohm tanks. That makes the range a natural fit for compact everyday vape kits.
Best Match:
- Refillable pod kits
- MTL starter devices
- Low-power coils
- Users switching from disposables to refillable systems
The Custard Company is best suited to vapers who enjoy dessert flavours and want a smooth, pod-friendly format. It is especially appealing if you like creamy all-day vapes and prefer custard, fruit, and bakery-style notes over menthol, tobacco, or very sweet candy profiles.
Best For:
- MTL vapers
- Dessert flavour fans
- Pod kit users
- Anyone looking for a smooth nic salt range
Why Vapers Choose The Custard Company
The Custard Company is easy to understand and easy to use. The flavours are familiar, the bottle format is straightforward, and the range suits compact refillable devices without requiring a complicated setup.
That makes it a very practical option for dessert fans shopping smooth pod-friendly e-liquids.
What You Can Expect from the Range
- 10ml nic salt bottles
- 10mg and 20mg strengths
- 50/50 VG/PG blend
- MTL-friendly performance
- Dessert-led flavour profiles
Why Dessert Nic Salts Are Popular
Dessert nic salts appeal to vapers who want smooth flavour with enough richness to stay interesting throughout the day. Custard is one of the most dependable flavour bases because it works equally well on its own or with fruit notes layered on top.
Flavours in the Current The Custard Company Nic Salt Range
- Strawberry Custard
- Vanilla Custard
- Banana Split
- Lemon Custard
- Blueberry Custard
Where the Brand Fits Best
The Custard Company fits best in the dessert nic salt space. It is not a cloud-chasing high-VG range. Instead, it is aimed at flavour-focused MTL users who want smooth custard blends in a more practical refillable format.
When you buy The Custard Company from Vaping 101, you are shopping with a trusted UK vape retailer that focuses on genuine products, strong prices, and a smooth customer experience.
That matters even more when you are choosing refillable nic salts and dessert-led e-juice for everyday vaping.
Award-Winning UK Vape Retailer
Shop The Custard Company from a trusted UK retailer known for genuine stock, fair pricing, and strong customer service.
Authentic Dessert E-Liquid Range
When you shop with Vaping 101, you can browse trusted dessert and nic salt brands with confidence, including smooth custard-focused options like The Custard Company.
Easy-to-Browse Flavour Styles
From classic Vanilla Custard to fruit-led options like Strawberry Custard, Blueberry Custard, Banana Split, and Lemon Custard, the range is simple to shop and easy to understand.
Fast UK Delivery
We dispatch quickly and work hard to make shopping for your favourite dessert nic salts as convenient as possible.
Competitive Pricing
Helpful Advice for MTL Vapers
If you need help choosing a flavour profile or matching a nic salt to the right pod kit, our team can point you in the right direction.
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