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The Custard Company

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Love custard vapes? The Custard Company bottles that rich, creamy pudding vibe into shortfills perfect for dessert fans. Start with our brand hub to see what’s in stock today (including new drops), then browse wider dessert picks for similar creamy layers and biscuit notes. If you’re mixing shortfills, grab nic shots and pair with a sub-ohm kit for best results.

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What is The Custard Company?

The Custard Company is a UK dessert e-liquid brand focused on creamy custard bases layered with bakery or fruit notes. Explore what’s currently available on our brand hub, including the indulgent Dubai Chocolate 100ml Shortfill. These are typically high-VG shortfills designed for direct-to-lung vaping with room to add nicotine.

What are the key types?

Expect classics like vanilla custard, as well as twists such as strawberry, blueberry, raspberry and banana custards. Bakery spins (think doughnut, tart or biscuit crumble) and caramel or butterscotch accents are also common. We may not stock every flavour at all times check our brand page for live availability, or browse similar profiles in Dessert Flavours.

What is the best The Custard Company e-liquid?

“Best” depends on your palate and device. If you like layered chocolate desserts, try Dubai Chocolate. Fruity-custard fans can compare with other creamy shortfills in our Shortfills category. High-VG blends shine most in sub-ohm hardware, so pick accordingly.

Choosing the right The Custard Company e-liquid

For dense, creamy flavour, pair these 70/30 shortfills with a suitable sub-ohm kit or sub-ohm tank. Want nicotine? Add 10ml nic shots to your bottle and shake well. New to shortfills? Our quick guide on opening shortfill bottles makes mixing simple.

Creamy dessert focus

The Custard Company specialises in thick, velvety custard layers, often finished with bakery textures or fruit lift. If your sweet spot is a rich after-dinner vape, use our brand hub to see what’s in stock now and compare profiles across the range. Craving more options? Our wider Dessert Flavours category mixes custard, pastry, biscuit and jam notes from multiple makers, so you can benchmark mouthfeel and sweetness side-by-side. Tip: look for supporting flavours (caramel, butterscotch or biscuit crumb) if you want extra warmth; pick berry-custards for a brighter finish.

Shortfill made easy

Most bottles here are 100ml shortfills in 120ml bottles—perfect for adding nic shots. For a smooth 3mg outcome, add two 10ml shots and shake for 30–60 seconds. Browse our Nic Shots selection for salt or freebase options, then compare custard blends in Shortfills to match VG/PG and sweetness to your coil. New to shortfills? Our step-by-step guide on opening bottles takes the faff out of the process. Keep caps tight and store cool, out of sunlight, to preserve flavour.

Best kit pairings

Custard shortfills tend to be 70VG, so they perform best in higher-wattage, airy DTL setups. Start with our curated Sub-Ohm Kits—they’re built to wick thicker liquids well—then match a reliable mesh coil tank from Sub-Ohm Tanks for dense vapour and rounded flavour. Prefer a tighter draw? Keep these shortfills for your DTL device and use a separate pod kit with 50/50 E-Liquid for MTL days. For a chocolate-led custard, check out Dubai Chocolate 100ml as a reference profile, then tune airflow and wattage until the body and sweetness sit just right.