- Raspberry
- Strawberry
- Jam
- Doughnut
- +3 more
- Strawberry
- Doughnut
- Jam
- Raspberry
- +3 more
- Jam
- Strawberry
- Doughnut
- Toast
- +2 more
- Strawberry
- Jam
- Doughnut
- Toast
- +1 more
- Caramel
- Custard
- Blueberry
- Biscuit
- Cookie
- Jam
- Raspberry
- Coconut
- Raspberry
- Peach
- Grape
- Berry
- Lemon
- Lime
Shop Just Jam E-Liquids by Type
Understanding the different types of Just Jam e-liquids makes choosing the right format straightforward.
Each category is designed for a specific vaping style, device type, and budget preference.
Whether you're using a sub-ohm tank, pod system, or starter kit, there's a Just Jam format perfectly suited to your setup.
Just Jam 200ml shortfills deliver exceptional value with 200ml in 250ml bottles, offering room for four nicotine shots to create 240ml at 3mg.
These feature an 80/20 VG ratio for dense clouds whilst maintaining the authentic jam flavours that made Just Jam famous since 2016.
Best for:
- Sub-ohm tanks and high-wattage devices
- Heavy vapers seeking maximum value
- Cloud chasers who love jam flavours
- Cost-effective bulk buying
Just Jam 100ml shortfills provide the same exceptional jam flavours in a more manageable size, perfect for trying multiple flavours without committing to 200ml bottles.
These work beautifully in sub-ohm setups whilst offering excellent value and variety across the entire range.
Best for:
- Exploring the Just Jam flavour range
- Moderate to heavy vapers
- Sub-ohm and RDTL devices
- Standard shortfill convenience
Just Jam nic salts deliver smooth jam flavours in 10mg and 20mg strengths, featuring an improved recipe with more powerful jam taste.
These are included in our 4 for £9.50 multi-buy deal, making authentic British jam flavours exceptionally affordable for pod system users.
Best for:
- Pod systems and MTL tanks
- Higher nicotine strengths (10mg-20mg)
- Ex-smokers seeking jam flavours
- Budget-conscious vapers (4 for £9.50 deal)
Just Jam Biscuit shortfills extend the brand's expertise to include exceptional biscuit-based flavours with blueberry, caramel, custard, and original varieties.
These 100ml shortfills combine British biscuit treats with Just Jam's signature jam accuracy for unique dessert experiences.
Best for:
- Biscuit and dessert enthusiasts
- Vapers seeking unique jam combinations
- Sub-ohm cloud production
- Exploring beyond classic jam flavours
Shop Just Jam by Flavour Profile
Just Jam e-liquids come in distinctly authentic flavour profiles, giving you the freedom to explore traditional British treats in vapour form.
At Vaping 101, we organise the collection by flavour category, making it easier to find exactly what you're craving from this award-winning British manufacturer.
Classic Jam Flavours
Authentic, realistic, and perfectly sweet, Just Jam's classic flavours replicate real strawberry and raspberry jam with unmatched accuracy.
Just Jam Original is quite possibly the most realistic jam flavour ever created, managing to replicate the exact taste of strawberry preserve without seeds or glass jar frustrations.
Popular options:
- Just Jam Original (iconic strawberry jam)
- Just Jam Raspberry (raspberry preserve)
- Blueberry (pressed blueberries)
- Improved Original (more powerful jam flavour)
- Pure jam authenticity
Jam on Treats Flavours
Indulgent, nostalgic, and quintessentially British, Just Jam's treat flavours combine authentic jam with toast, scones, and doughnuts.
Just Jam On Scone won Best Dessert at Vaper Expo 2017, featuring raspberry jam on fresh scone with generous Devon cream lashings.
Popular options:
- On Scone (award-winning raspberry scone)
- On Toast (strawberry jam with butter)
- Strawberry Doughnut (jam-filled soft doughnut)
- Raspberry Doughnut (raspberry jam doughnut)
- British breakfast and tea-time treats
Apricot Flavours
Unique, sophisticated, and refreshing, Just Jam's apricot range offers flavours rarely found in the UK vaping market.
These combine ripe apricots with sorbet, peach, and crumble preparations for standout taste experiences available in 100ml and 200ml shortfills.
Popular options:
- Apricot Sorbet (palate-cleansing apricot)
- Apricot Peach (apricots with smooth peaches)
- Apricot Crumble (apricot jam with toasted crumble)
- Rare apricot profiles
- Unique fruit combinations
Biscuit & Cookie Flavours
Rich, buttery, and comforting, the Just Jam Biscuit range extends jam expertise to British biscuit treats.
Berry Shortbread Cookie features ripe berries smothered on succulent buttery shortbread, whilst the Biscuit collection offers blueberry, caramel, custard, and original varieties.
Popular options:
- Berry Shortbread Cookie (berries on shortbread)
- Blueberry Biscuit (blueberry jam on biscuit)
- Caramel Biscuit (sticky caramel centre)
- Custard Biscuit (creamy custard on biscuit)
- Original Biscuit (classic jam biscuit)
Dessert & Cream Flavours
Smooth, creamy, and indulgent, Just Jam dessert flavours combine jam accuracy with rich dairy profiles.
The award-winning On Scone features Devon cream, whilst collaborations with KSTRD blend Just Jam strawberry with succulent custard in what's been called British vaping's hottest collaboration.
Popular options:
- On Scone (raspberry jam with Devon cream)
- KSTRD x Just Jam (strawberry jam custard collaboration)
- Berry Shortbread (buttery biscuit cream)
- Custard Biscuit (vanilla custard base)
- Cream-enhanced jam profiles
Shortfill Favourites
Bold, authentic, and cost-effective, Just Jam shortfills in 200ml and 100ml formats deliver the best value.
These high-VG blends produce dense clouds whilst maintaining the precise jam flavours that earned Just Jam its legendary status.
Popular options:
- Original 200ml (maximum value strawberry jam)
- On Toast 100ml (breakfast treat)
- On Scone 200ml (award-winner bulk size)
- Apricot range shortfills
- Doughnut shortfills
Popular Just Jam Ranges at Vaping 101
At Vaping 101, we stock every Just Jam range from their award-winning classics to latest biscuit innovations.Each collection brings exceptional jam authenticity, from the iconic Original to unique apricot creations.Here are the standout ranges in our complete Just Jam collection:
Just Jam Original established the brand's reputation as the most realistic strawberry jam flavour in vaping, available since 2016.
This iconic flavour replicates everything from smell to taste of real strawberry preserve, with an improved recipe in nic salts offering even more powerful jam punch.
Just Jam On Scone won Best Dessert at Vaper Expo 2017, featuring raspberry jam smothered on freshly baked English scone with generous Devon cream.
Available in 200ml shortfills, 100ml bottles, 10ml 50/50, and nic salts, this award-winning flavour captures quintessential British afternoon tea.
Just Jam On Toast brings the breakfast favourite to life with strawberry jam smothered on perfectly toasted bread with a smidge of butter.
This lovechild of the infamous Just Jam Original offers no burnt bread hints, just authentic jam-on-toast experience across all formats.
Just Jam Doughnut flavours stuff authentic jam into soft, spongy, sugar-dusted doughnuts.
Strawberry Doughnut features the original Just Jam flavour, whilst Raspberry Doughnut delivers ripe raspberry preserve, both available in shortfills, 10ml, and nic salts.
Just Jam's apricot range brings unique flavours rarely seen in UK vaping with Sorbet, Peach, and Crumble varieties.
Apricot Sorbet offers palate-cleansing freshness, Apricot Peach blends ripe fruits, whilst Apricot Crumble combines apricot jus with toasted crumble topping.
Just Jam Biscuit shortfills extend the brand's jam expertise to British biscuits with blueberry, caramel, custard, and original flavours.
Berry Shortbread Cookie features beautifully ripe berries on succulent buttery shortbread, whilst the Biscuit range offers jam-on-biscuit perfection.
The KSTRD x Just Jam collaboration represents the hottest team-up in British vaping history, blending succulent custard with authentic Just Jam strawberry.This award-winning liquid brings two iconic British brands together in nic salt format for smooth, creamy jam perfection.
Understanding VG/PG Ratios in Just Jam
The VG/PG ratio in Just Jam e-liquids determines vapour production, throat hit, flavour delivery, and device compatibility.
Understanding these ratios helps you choose liquids that match your device whilst preserving Just Jam's exceptional jam accuracy.
What Is VG (Vegetable Glycerin)?
VG is a thick, smooth liquid responsible for producing vapour clouds and carrying Just Jam's authentic jam flavours.
VG characteristics:
- Produces large, dense clouds
- Smooth, warm inhale
- Slightly sweet undertone
- Works best with sub-ohm coils
What Is PG (Propylene Glycol)?
PG is a thinner liquid that enhances flavour clarity and delivers throat hit, essential for experiencing Just Jam's precise jam replication.
PG characteristics:
- Stronger throat hit sensation
- Enhanced flavour precision
- Thinner liquid consistency
- Ideal for MTL devices and starter kits
Common VG/PG Ratios in Just Jam
Just Jam uses specific ratios optimised for their flavour profiles and target devices.
80VG/20PG (Shortfills):
- Used in 200ml and 100ml shortfills
- Maximum cloud production
- Requires sub-ohm tanks
- Best for DTL vaping
50VG/50PG (10ml & Nic Salts):
- Used in nic salts
- Balanced clouds and flavour
- Perfect for pod systems
- Ideal for MTL vaping
How to Choose the Right Ratio
Your choice depends on your device, coil resistance, and vaping preference.
For pod systems and starter kits:
- Choose Just Jam nic salts
For sub-ohm tanks and cloud chasing:
- Choose Just Jam shortfills with 80/20 blend
Matching your liquid to your device ensures better flavour, longer coil life, and optimal experience with Just Jam's authentic profiles.
How to Choose the Right Nicotine Strength
Nicotine strength plays a major role in your Just Jam vaping experience, affecting throat hit, satisfaction, and how often you vape.
Choosing the right level depends on your smoking history, device type, and personal preference.
Here's a breakdown of Just Jam nicotine levels and who they suit:
0mg (Nicotine-Free):
- All shortfills before adding nic shots
- For vapers enjoying jam flavours without nicotine
- Perfect for cloud chasing
3mg:
- Add two 18mg nic shots to 100ml shortfill
- Best for sub-ohm vapers
- Light nicotine delivery
6mg:
- Add four 18mg nic shots to 100ml shortfill (please note a 2nd empty bottle for 6mg would be required as the volume of eliquid is more than the bottle size)
- Moderate satisfaction
- Suitable for regular vapers
10mg:
- Available in Just Jam nic salts
- Medium strength for pod vapes
- Good for moderate smokers
20mg:
- Available in Just Jam nic salts
- Maximum legal strength
- Best for heavy smokers
Understanding the difference helps you pick the right Just Jam format for your needs.
Freebase Nicotine:
- Used in shortfills
- Stronger throat hit
- Available in 0mg
- Best for sub-ohm devices
Nicotine Salts:
- Used in Just Jam nic salts
- Smoother throat hit
- Available in 10mg and 20mg
- Best for pod systems
Many vapers start with higher nicotine levels and gradually reduce intake with Just Jam's flexible range.
If you find yourself vaping excessively or feeling lightheaded, consider dropping from 20mg to 10mg nic salts, or from 6mg to 3mg in shortfills.
Just Jam Storage and Safety Tips
Proper storage keeps your Just Jam e-liquids fresh, flavourful, and safe to use.
Follow these simple guidelines to preserve the authentic jam flavours that make Just Jam special.
Heat and sunlight degrade nicotine and damage Just Jam's precise flavour profiles over time.
Keep your bottles in a cupboard or drawer away from direct light and heat sources to maintain quality.
Exposure to air causes oxidation, which weakens flavour accuracy and changes colour.
Always close the cap securely after each use to preserve Just Jam's unrivalled jam authenticity.
Just Jam e-liquids should always be stored out of reach of children and pets.
Use childproof caps and keep bottles in secure locations at all times.
Most Just Jam e-liquids have a shelf life of 2 years when stored properly, with shortfills lasting even longer without added nicotine.
Always check the expiry date before use, especially if reopening an older bottle.
Freezing or overheating can separate the liquid or alter the carefully balanced jam flavours.
Room temperature is ideal for long-term storage of all Just Jam ranges.
Ingredients can settle over time, especially in high-VG Just Jam shortfills.
Give your bottle a good shake before filling your tank to ensure even jam flavour distribution.
How to Add Nicotine Shots to Just Jam Shortfills
Just Jam shortfill bottles leave space for nicotine shots, allowing you to customise your nicotine strength.
Here's a simple guide to mixing your Just Jam e-liquid safely and effectively.
What You'll Need
- A Just Jam shortfill (100ml in 120ml bottle or 200ml in 250ml bottle)
- Nicotine shots (usually 10ml at 18mg)
- A clean surface
- Optional: gloves for handling nicotine
Step-by-Step Mixing Instructions
Remove the cap and nozzle from your Just Jam shortfill bottle.
Add nicotine shots depending on bottle size and desired strength:
- One 18mg shot in 100ml shortfill = 3mg final strength
- Two 18mg shots in 100ml shortfill = 6mg final strength (please note a 2nd empty bottle for 6mg would be required as the volume of eliquid is more than the bottle size)
- Two 18mg shots in 200ml shortfill = 3mg final strength
- Four 18mg shots in 200ml shortfill = 6mg final strength (please note a 2nd empty bottle for 6mg would be required as the volume of eliquid is more than the bottle size)
Replace the nozzle and cap securely.
Shake the bottle vigorously for 1 to 2 minutes to ensure thorough mixing.
Let the liquid sit for a few minutes before use to allow any air bubbles to settle.
Nicotine Shot Mixing Chart
For quick reference with Just Jam shortfills:
- 100ml shortfill + 1x 18mg shot = 3mg (120ml total)
- 100ml shortfill + 2x 18mg shots = 6mg (120ml total) (please note a 2nd empty bottle for 6mg would be required as the volume of eliquid is more than the bottle size)
- 200ml shortfill + 2x 18mg shots = 3mg (220ml total)
- 200ml shortfill + 4x 18mg shots = 6mg (240ml total) (please note a 2nd empty bottle for 6mg would be required as the volume of eliquid is more than the bottle size)
Always double-check the bottle size before mixing to preserve Just Jam's flavour balance.
Safety Tips for Mixing
- Wash your hands after handling nicotine shots
- Avoid contact with skin or eyes
- Store mixed Just Jam liquids in cool, dark places
- Label bottles if mixing multiple flavours
When you shop at Vaping 101, you're choosing a trusted UK retailer known for authenticity, variety, and excellent customer service.
Here's what makes us the best choice for Just Jam e-liquids:
100% Authentic Products
Every Just Jam product we stock is sourced directly from the manufacturer or authorised UK distributors.
No grey imports, no counterfeits - just genuine, TPD-compliant Just Jam with nearly a decade of British jam expertise since 2016.
Complete Range of Just Jam Flavours
From iconic Original and award-winning On Scone to unique apricot range and Biscuit collection, our collection covers every Just Jam release.
Whether you want 200ml shortfills, 100ml bottles, or nic salts, you'll find every format here.
Fast UK Delivery
We dispatch Just Jam orders quickly to ensure your e-liquids arrive as soon as possible.
Spend over £50 and enjoy free UK delivery on your entire order including all Just Jam ranges.
The Most Award-Winning Vape Retailer in the UK
Vaping 101 isn't just another vape shop, we're the most award-winning vape company in the UK.
Our commitment to excellence has earned us recognition across the industry, with thousands of 5-star reviews from satisfied customers who trust us for authentic products, competitive prices, and exceptional service.
Competitive Pricing
We work hard to keep our Just Jam prices among the lowest in the UK whilst maintaining authentic quality.
Nic salts are included in our 4 for £9.50 multi-buy deal, making award-winning jam flavours exceptionally affordable.
Expert Advice for Jam Flavour Enthusiasts
Not sure which Just Jam flavour suits your palate?
Our team understands the difference between Original's strawberry authenticity, On Scone's award-winning cream, and the unique apricot range, and can guide you to your perfect match.
Trusted by Thousands of UK Vapers
With thousands of 5-star reviews and strong reputation in the vaping community, Vaping 101 has become the go-to destination for authentic Just Jam.
When you shop with us, you're getting genuine British craftsmanship, exceptional value, and expert support.
Frequently Asked Questions About Just Jam
Just Jam is a British brand established in 2016 with nearly a decade of expertise creating unrivalled jam-flavoured e-liquids. Just Jam Original is quite possibly the most realistic strawberry jam flavour in vaping, replicating everything from smell to taste without seeds or glass jar frustrations, whilst On Scone won Best Dessert at Vaper Expo 2017.
Just Jam Original replicates the exact flavour of real strawberry preserve with exceptional accuracy, managing to capture authentic jam taste from smell to finish. Available in shortfills, 10ml 50/50, and nic salts (with improved recipe for more powerful jam flavour), this iconic flavour established Just Jam's reputation as the UK's jam e-liquid specialist.
Just Jam shortfills come as 0mg nicotine and require sub-ohm tanks or high-wattage devices due to their 80/20 VG ratio. Add nicotine shots to achieve 3mg or 6mg strength, shake vigorously, and enjoy dense clouds with authentic jam flavours perfect for DTL vaping.
Just Jam nic salts work perfectly with pod systems, MTL tanks, and starter kits due to their 50/50 VG ratio. These deliver authentic jam flavours in 10mg or 20mg nicotine strengths with smooth throat hit, available in Original (improved recipe), On Scone, On Toast, Raspberry, Strawberry Doughnut, and Raspberry Doughnut, all included in our 4 for £9.50 multi-buy deal.
Just Jam On Scone won Best Dessert at Vaper Expo 2017, featuring raspberry jam smothered on freshly baked English scone with generous Devon cream lashings. This award-winning flavour captures quintessential British afternoon tea and remains one of the most popular dessert e-liquids in the UK, available across 200ml, 100ml, 10ml, and nic salt formats.
Just Jam's apricot collection offers three unique flavours rarely found in UK vaping: Apricot Sorbet (palate-cleansing freshness), Apricot Peach (ripe apricots mashed with smooth peaches), and Apricot Crumble (apricot jus with toasted crumble topping). These sophisticated profiles demonstrate Just Jam's expertise beyond traditional strawberry and raspberry jams.
Just Jam shortfills have a shelf life of 2 years when stored properly in cool, dark places with caps sealed tightly, with even longer shelf life before adding nicotine. Just Jam nic salts and 10ml 50/50 typically last 1-2 years. Always check expiry dates on bottles and shake before use to ensure even flavour distribution.
New to vaping or your not sure where to start ?
Don’t worry vaping might seem a bit confusing at first, but it really doesn’t need to be. If you’re unsure where to start or just want things explained clearly, we’ve put together a set of simple guides to help you understand the basics. From choosing the right vape kit to looking after your vape and learning the different ways to vape, everything’s covered in plain language.
We also have helpful videos from our reviewer, Andrew, who walks you through each topic and products shows you exactly how it all works.
If you need any extra help, our friendly support team is here 7 days a week via live chat or give us a call on 01224 032542 and we’ll be happy to assist. You can also reach us through Contact Us.
