Just Jam Berry Shortbread Cookie 100ml Shortfill E-Liquid

Description - Just Jam Berry Shortbread Cookie 100ml Shortfill E-Liquid

Just Jam Berry Shortbread Cookie is a dessert shortfill from one of the UK's most consistent jam-inspired e-liquid brands. It pairs a mixed berry jam topping with a warm, buttery shortbread biscuit base in a 100ml, 0mg shortfill built for sub-ohm and DTL vaping. If you enjoy rich, baked dessert profiles with a fruity edge, this is a dependable all-day option with real depth.

The berry notes lead on the inhale, delivering a jammy, fruit-forward sweetness that sits somewhere between bright red fruits and darker berries. As the vape develops, the buttery shortbread base comes through, softening the fruit sweetness and grounding it with a warm, biscuity richness on the exhale. It suits vapers who enjoy fruit-dessert blends and want something with more structure than a straight fruit liquid.

Berry Shortbread Cookie holds up well over longer sessions because the biscuit base prevents the berry sweetness from becoming one-dimensional. The 70/30 VG/PG formula produces smooth, full-bodied vapour with good flavour delivery at moderate wattages. Add two freebase nic shots to reach approximately 3mg across 120ml, which is the standard finished strength for this style of DTL shortfill.

Description

Just Jam has been producing UK e-liquids since 2016, and the brand's approach is built around authentic jam-first profiles rather than broad fruit blends. Berry Shortbread Cookie sits at the centre of that philosophy, combining a genuine mixed berry jam character with a baked biscuit base that actually does structural work in the flavour rather than sitting in the background.

The result is a layered dessert profile that feels familiar without being flat. The sweetness level sits at medium-strong, but the biscuit base keeps it in check so the berry note doesn't tip into cloying territory over a full day of vaping. For vapers who have tried single-note fruit liquids and found them tiring after a few hours, the added dimension here makes a practical difference.

At under £8 for 100ml, Just Jam Berry Shortbread Cookie also represents strong value in the shortfill market. That price point, combined with the brand's consistent track record for flavour accuracy, makes it a solid choice for anyone looking to stock up without compromising on quality.

Flavour Profile

• Inhale: Jammy mixed berry sweetness, fruit-forward with a vivid, slightly dark-fruit character
• Exhale: Warm, buttery shortbread biscuit base with a lingering fruity finish
• Style: Fruity-dessert, baked biscuit
• Sweetness: Medium-strong berry jam sweetness, balanced by the biscuit base
• Cooling: None
• Overall: A well-structured fruit-dessert vape where the biscuit base does real work, keeping the berry sweetness grounded rather than sharp or cloying

The berry blend leans toward darker fruit characteristics rather than bright, candy-style raspberry or strawberry. Think jammy blackcurrant and blackberry notes rather than a fresh-picked berry mix. That darker fruit quality is what gives the profile its depth and makes it pair so naturally with the buttery shortbread base on the exhale.

Why Choose This E-Liquid?

Berry Shortbread Cookie delivers the kind of layered dessert profile that works across a full vaping session. The biscuit base keeps the berry sweetness in check, making it a more structured and satisfying option than single-note fruit liquids. It's built for sub-ohm and DTL setups where the high-VG formula can perform at its best.

• Best compatible with: Sub-ohm tanks, DTL pod kits, and RDL devices running below 1.0 ohm
• Smooth, full-bodied inhale at moderate-to-higher wattages thanks to the high-VG formula
• Layered flavour delivery: the biscuit base develops progressively through the vape rather than competing with the berry note
• All-day profile: structured sweetness that doesn't become tiring over long sessions
• Flexible nic shot compatibility: add 2 x 18mg freebase shots to reach approximately 3mg across 120ml
• Made in the UK by a brand with a consistent track record for flavour accuracy since 2016
• Strong value: 100ml for under £8, making it one of the better-priced shortfills in this quality tier

VG/PG Ratio

Berry Shortbread Cookie uses a 70/30 VG/PG ratio. VG (vegetable glycerine) is the thicker base ingredient responsible for vapour production and smooth, full-bodied inhales. The higher the VG content, the denser the cloud and the softer the draw. PG (propylene glycol) carries flavour and thins the liquid for consistent wicking.

A 70/30 ratio is ideal for sub-ohm tanks and DTL devices running at moderate-to-higher wattages. A starting range of 40-70W is a solid position for this liquid, and adjusting upward within that range is where the biscuit base really begins to develop on the exhale.

This ratio is not suited to MTL pod kits or low-powered devices. The liquid is too thick to wick through the tighter coil heads used in pod systems, which can cause dry hits or coil damage. Use a sub-ohm tank or a DTL-compatible device for the best results.

Bottle Size & Nicotine Strengths

• Bottle size: 100ml of e-liquid supplied in a 120ml shortfill bottle
• Nicotine strength as supplied: 0mg (nicotine-free)
• With nic shots added: 2 x 18mg freebase shots bring the finished volume to 120ml at approximately 3mg
• Recommended nic shot type: Freebase only. This shortfill is formulated for DTL sub-ohm use, where freebase nicotine vaporises correctly at higher wattages. Salt nic shots are designed for low-powered MTL pod devices and are not the right match here.
• TPD compliant: Yes, fully compliant with UK vaping regulations. The UK legal nicotine limit for e-liquid is 20mg per ml, which applies to the nic shots you add, not the 0mg shortfill base.
• Ready to vape: Add your nic shots, replace the cap, shake well, and allow to steep for a few hours for the best flavour result.
• Designed for: Sub-ohm tanks and DTL devices

Browse the full range of nic shots for guidance on types and compatibility.

Specifications

• Bottle size: 100ml e-liquid in a 120ml shortfill bottle
• VG/PG ratio: 70/30
• Nicotine strength: 0mg as supplied
• Nic shots for 3mg: 2 x 18mg freebase shots
• TPD compliant: Yes
• Childproof cap: Yes
• Tamper-evident seal: Yes
• Suitable for: DTL sub-ohm vaping
• Made in the UK: Yes
• Brand: Just Jam

Perfect For Vapers Who...

• Enjoy rich, baked dessert flavours with a fruity jam lead
• Want a shortfill that delivers both a primary berry note and a distinct biscuit base on the exhale
• Prefer smooth, high-VG liquids on a sub-ohm or DTL setup
• Vape sweet profiles and need something balanced enough for all-day use
• Already enjoy berry vape juice or biscuit profiles and want a blend that combines both
• Want a proven UK brand with genuine flavour accuracy at a strong price point

Shop the full Just Jam collection or browse all dessert shortfill e-liquids. Free UK delivery on orders over £50.