Just Jam 100ml Shortfill E-Liquids

Description - Just Jam 100ml Shortfill E-Liquids

Just Jam has been one of the UK's most respected dessert vape brands since its founding in 2016. Built around the goal of replicating genuine jam preserves in vapour form, the range has grown from a single strawberry original into a broad collection of pure jam, baked goods, doughnut, and apricot variants. Every bottle in the Just Jam 100ml shortfill juice range uses an 80/20 VG/PG blend, making them a natural fit for sub-ohm tanks and direct-to-lung devices.

The sensory experience across the range is consistent in one key way: the jam notes are accurate. These are not vague "berry" or "fruit" liquids. On the inhale, you get true preserve character - thick, sweet, and fruit-forward. On the exhale, the flavour direction shifts depending on which variant you choose: buttery toast, Devon cream and crumble, iced doughnut, or simply a clean fruit finish. Just Jam On Scones took Best Dessert at Vaper Expo 2017, a recognition that reflects the brand's long-standing accuracy rather than a one-off result.

Each bottle in the range arrives as 100ml of 0mg e-liquid in a 120ml bottle. That extra headroom exists to accommodate two nicotine shots. Add 2 x 18mg freebase nic shots and you produce 120ml at 3mg, ready to fill your tank. All bottles are fully TPD-compliant and arrive with childproof caps and tamper-evident seals.

Flavour Profile

Just Jam's range spans three distinct flavour directions. Here's what to expect from each.

Pure Jam Flavours - Original, Raspberry, Blueberry

• Inhale: True-to-life fruit preserve, sweet and slightly thick in character

• Exhale: Clean fruit finish with a gentle sugary warmth

• Style: Dessert, fruit-forward

• Sweetness: Strong

• Cooling: None

• Overall: Closest to vaping a spoonful of real jam; the Original is the benchmark for strawberry jam accuracy in UK vaping

Baked Good Variants - On Toast, On Scones, Apricot Crumble

• Inhale: Fruit jam layered with a warm, bready or crumble base note

• Exhale: Buttery or creamy finish depending on the flavour; On Scones adds a Devon cream depth that gives it a distinct richness

• Style: Comfort dessert

• Sweetness: Medium to strong

• Cooling: None

• Overall: Award-winning layered profiles that reward longer vaping sessions; On Scones is the standout here for complexity

Doughnut Variants - Strawberry Doughnut, Raspberry Doughnut

• Inhale: Soft, sugared dough with a distinct jam centre

• Exhale: Iced doughnut sweetness with a clean fruit finish

• Style: Bakery dessert

• Sweetness: Strong

• Cooling: None

• Overall: The sweet spot for vapers who want a dessert profile with clear fruit definition; Raspberry Doughnut is particularly clean on the finish

Apricot Series - Apricot Sorbet, Apricot Peach, Apricot Crumble

• Inhale: Ripe stone fruit, slightly tangy and sweet

• Exhale: Smooth and rounded, with sorbet lightness or crumble warmth depending on the variant

• Style: Fruit dessert

• Sweetness: Medium

• Cooling: Mild on the Sorbet only

• Overall: A lighter entry point into the range for vapers who prefer fruit over pure bakery; Apricot Peach is the most approachable of the three

Why Choose Just Jam 100ml Shortfills

Few brands in the UK have held the same position in dessert vaping for as long as Just Jam. Since 2016, the flavour accuracy has remained the core appeal, and the 80/20 shortfill format makes the range genuinely suited to sub-ohm setups. For experienced vapers who want a reliable, full-flavoured all-day liquid, these are a strong default choice.

• Best compatible with: Sub-ohm tanks and DTL devices running coils below 1.0 ohm

• Flavour accuracy: Consistently recognised as one of the most true-to-life jam flavour ranges in UK vaping

• Award-winning: Just Jam On Scones won Best Dessert at Vaper Expo 2017

• High VG for smooth draws: The 80/20 blend produces dense vapour and a soft throat hit at sub-ohm wattages

• Scalable nicotine: Add one or two nic shots to reach your preferred strength, from 0mg up to 3mg

• All-day vaping: Full-flavoured without becoming fatiguing; holds up well across extended sessions

• Fast UK dispatch from Vaping101, with discreet packaging and free delivery on orders over £50

VG/PG Ratio

Just Jam 100ml shortfills use an 80/20 VG/PG ratio. VG (vegetable glycerine) is the component responsible for vapour production and smoothness; PG (propylene glycol) carries flavour intensity and contributes a gentle throat hit. At 80/20, this blend is built for sub-ohm tanks and DTL devices running between approximately 40W and 80W, using coils rated below 1.0 ohm. It is not suited to pod kits or MTL tanks, where a thinner 50/50 liquid performs far better. The result in the right device is dense, flavour-rich vapour with a consistently soft draw.

Bottle Size and Nicotine Strengths

• Bottle size: 100ml of e-liquid supplied in a 120ml bottle

• Nicotine strength at purchase: 0mg (nicotine-free)

• Adding nicotine: Add 2 x 18mg freebase nic shots to produce 120ml at 3mg

• Nic shot type: Freebase nic shots are the recommended choice for sub-ohm shortfills; salt nic shots can be used but will produce a harder throat hit at higher wattages

• UK legal compliance: The maximum nicotine level for e-liquid sold in the UK is 20mg per 10ml; nic shots comply with this limit, and the mixed result (3mg per ml) is well within TPD regulations

• Childproof cap and tamper-evident seal: Included on every bottle

• Designed for: Sub-ohm tanks and DTL devices

Browse our nic shots range | Shop all shortfills

How to Set Up Your Just Jam Shortfill

1. Remove the cap and inner nozzle from the 120ml bottle.

2. Add your chosen nic shots. Two 18mg freebase shots into 100ml of liquid produces 120ml at 3mg.

3. Replace the nozzle and cap tightly, then shake the bottle for 30 to 60 seconds.

4. Allow the liquid to steep for at least a few hours, ideally overnight. Steeping gives the nicotine time to fully bind with the high-VG base and lets the flavour compounds integrate properly. The result is a richer, more rounded vape compared to mixing and immediately filling your tank.

5. Fill your sub-ohm tank and vape.

If you are using an 80VG liquid for the first time, confirm your device runs coils below 1.0 ohm. Thick liquids can struggle to wick correctly in higher-resistance or lower-powered coils, which leads to dry hits, muted flavour, or leaking.

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Specifications

• Bottle size: 100ml in a 120ml bottle

• VG/PG ratio: 80/20

• Nicotine strength: 0mg (add nic shots separately)

• Post-mixing yield: 120ml at 3mg with 2 x 18mg nic shots

• TPD compliant: Yes

• Childproof cap: Yes, tamper-evident seal included

• Suitable for: DTL (direct-to-lung) sub-ohm devices, coils below 1.0 ohm, 40W to 80W operating range

• Not suitable for: MTL pod kits or low-powered devices

• Brand origin: UK, established 2016

Perfect For Vapers Who...

• Enjoy rich dessert and jam-style flavours with genuine depth and accuracy

• Vape on sub-ohm tanks or DTL devices and want a high-VG everyday shortfill

• Want a long-established UK brand with a proven track record and verifiable award recognition

• Are stepping up from a starter kit and ready to explore 100ml shortfills for the first time

• Prefer all-day flavours that hold their character without becoming sweet or cloying over time

• Want to control their nicotine level by adding freebase or salt nic shots to a 0mg base

Browse the full Just Jam 100ml shortfill range and find your flavour at Vaping101. Order before 2:30pm Monday to Friday for same-day dispatch, with free delivery on orders over £50.

Shop all dessert shortfills | Browse 100ml e-liquids | Pick up your nic shots | Find a compatible sub-ohm tank