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Description - Just Juice Iconic 100ml Shortfill E-Liquid
The Just Juice Iconic 100ml Shortfill E-Liquid is the brand's flagship shortfill collection, built around nine vivid, fruit-forward flavours designed for vapers who want serious flavour output from their setup. Each bottle arrives at 100ml, nicotine-free, with enough headspace to add two 10ml nic shots and customise your strength. The 70/30 VG/PG ratio makes it a natural fit for sub-ohm tanks and direct-lung (DL) devices.
Description
The Iconic range covers the full spectrum of fruit-led vaping. From creamy tropical pairings like Banana and Mango to sharp citrus profiles like Blood Orange and Lemonade, each variant is built around a clear, identifiable flavour rather than a vague "fruit blend." The 100ml shortfill format is nicotine-free as supplied, with space at the top of the bottle specifically for nic shots, so you control the final strength from day one.
Across the range, the inhale and exhale character follows a consistent pattern: ripe, vivid fruit notes on the draw, developing into a smooth finish that often carries a tart or cooling edge. Several variants include a noticeable cooling element, but it's calibrated to lift the fruit rather than bury it. This makes the Iconic line a solid choice for fruit lovers, vapers who enjoy a light menthol element, and anyone stepping up from disposables who wants the same vivid flavour in a larger, refillable format.
The 100ml bottle offers a practical advantage over standard 50ml shortfills. You get more liquid per bottle, fewer top-ups, and better cost efficiency once you've settled on a favourite flavour. You can also tailor the nicotine experience by choosing between freebase nic shots for a stronger throat hit or salt nic shots for a smoother delivery at the same final strength.
Flavour Profiles
Each variant in the Just Juice Iconic range has a distinct character. Here's a breakdown of what to expect from each one.
Banana and Mango
- Inhale: Creamy, ripe banana, sweet and full-bodied
- Exhale: Tart tropical mango with a clean, citrus-edged finish
- Style: Fruity, tropical, creamy
- Sweetness: Medium-strong
- Cooling: None
- Overall: A rich tropical pairing that balances creamy and sharp across the full vape
Watermelon and Cherry
- Inhale: Juicy watermelon, light and refreshing
- Exhale: Sweet cherry with a smooth, slightly tart finish
- Style: Fruity, refreshing
- Sweetness: Medium
- Cooling: None
- Overall: A clean, sweet dual-fruit blend that works comfortably as an all-day vape
Apple and Pear on Ice
- Inhale: Crisp apple and soft pear, well-balanced sweet and sour
- Exhale: Noticeable cooling effect that lifts and extends the fruit
- Style: Fruity, icy
- Sweetness: Light-medium
- Cooling: Strong
- Overall: Ideal for vapers who want a fruit-ice profile without the cool overpowering the underlying flavour
Lemonade
- Inhale: Zesty, freshly squeezed citrus with a slight fizz character
- Exhale: Clean, bright lemon with a dry, refreshing finish
- Style: Citrus, refreshing, fizzy
- Sweetness: Light
- Cooling: None
- Overall: A sharp, thirst-quenching vape suited to citrus fans and those who prefer lower sweetness levels
Berry Burst
- Inhale: Wild berry medley, blackberry and blueberry forward
- Exhale: Strawberry-sweetened finish, warm and rounded
- Style: Fruity, berry-forward, sweet
- Sweetness: Medium-strong
- Cooling: None
- Overall: A full, jammy berry profile that suits vapers who enjoy rich, multi-fruit blends
Blood Orange
- Inhale: Bold, sharp citrus rind with a Mediterranean orange character
- Exhale: Sweet, fresh summer orange juice with a hint of guava tropical depth
- Style: Citrus, bold, tropical twist
- Sweetness: Medium
- Cooling: None
- Overall: More complex than a standard orange vape; the guava note adds a distinctive tropical edge that sets it apart
Blue Raspberry
- Inhale: Sharp, tangy raspberry with a slightly sweet candy edge
- Exhale: Smoother, sweeter raspberry finish with an unexpected tart kick
- Style: Fruity, candy-adjacent, bold
- Sweetness: Strong
- Cooling: None specified; the sharp inhale provides a natural contrast
- Overall: A bold, vivid option for vapers who enjoy an unapologetically sharp raspberry profile
Kiwi Cranberry
- Inhale: Sweet tropical kiwi with a slightly herbal edge
- Exhale: Tart cranberry finish with a cool, icy aftertaste
- Style: Fruity, sweet-sour, icy
- Sweetness: Medium
- Cooling: Mild to strong
- Overall: One of the more complex options in the range, balancing sweet, sour, and cool across the full vape
Mango Passion
- Inhale: Sweet, juicy ripe mango, full and tropical
- Exhale: Tart passion fruit with an exotic, tangy aftertaste
- Style: Tropical, sweet-sour
- Sweetness: Medium-strong
- Cooling: None
- Overall: A classic tropical pairing with clear, identifiable flavour on both inhale and exhale
Why Choose the Just Juice Iconic 100ml Shortfill?
The Iconic range delivers fruit-led flavour in the 100ml shortfill format, giving you more liquid per bottle and the flexibility to dial in your nicotine level. At 70/30 VG/PG, it's built for sub-ohm setups that reward dense, flavour-rich vapour.
- Compatible with sub-ohm tanks and direct-lung (DL) devices
- 70/30 VG/PG produces smooth, dense vapour with strong flavour carry
- Nine distinct flavour variants covering tropical, citrus, berry, and icy profiles
- 100ml bottle delivers better value per ml compared to standard 50ml shortfills
- Nicotine-free base lets you customise strength with freebase or salt nic shots
- Vivid, fruit-forward profiles suited to all-day vaping
- From an established, UK-recognised e-liquid brand
VG/PG Ratio
Just Juice Iconic runs at 70% VG (vegetable glycerin) and 30% PG (propylene glycol). This high-VG formula is designed for sub-ohm tanks and direct-lung devices running at higher wattages, typically 40W and above. The elevated VG content produces a dense, smooth vapour cloud with strong flavour output.
It is not suited to pod systems or MTL tanks (mouth-to-lung devices, which replicate the restricted draw of a cigarette). The thick VG consistency can saturate low-resistance coils too slowly in these devices, reducing flavour accuracy and potentially causing issues with coil priming. For the best results, pair it with a sub-ohm tank and a compatible sub-ohm kit.
Bottle Size and Nicotine Strengths
- Bottle size: 100ml shortfill
- Nicotine strength as supplied: 0mg (nicotine-free)
- To add nicotine: Add two 10ml 18mg freebase nic shots to the 100ml bottle. This brings the total volume to 120ml and produces an approximate final strength of 3mg across the full volume
- For a smoother throat hit, use two 10ml 20mg nic salt shots instead. This achieves the same approximate 3mg strength with a gentler delivery
- TPD compliant and UK-legal. Under UK TPD regulations, nicotine-containing e-liquid can only be sold in bottles up to 10ml, which is why shortfills are supplied nicotine-free and nic shots are added separately
- Browse compatible nic shots in our nic shots collection
- Designed for: Sub-ohm tanks and DL (direct-lung) devices
Specifications
- Bottle size: 100ml shortfill (fills to 120ml with two 10ml nic shots)
- VG/PG ratio: 70/30
- Nicotine strength: 0mg (nicotine-free as supplied)
- Achievable nicotine strength: Approximately 3mg with two 10ml 18mg nic shots
- TPD compliant: Yes
- Childproof cap: Yes
- Tamper-evident seal: Yes
- Suitable for: Sub-ohm tanks, DL (direct-lung) devices
- Not recommended for: Pod systems, MTL tanks
- Brand: Just Juice
- Range: Iconic
Perfect For Vapers Who...
- Enjoy bold, fruit-forward flavours across tropical, citrus, and berry styles
- Vape on a sub-ohm or direct-lung setup and want a high-VG liquid to match
- Want the flexibility to set their own nicotine strength using freebase or salt nic shots
- Are stepping up from disposables and want the same vivid fruit flavours in a refillable format
- Prefer a larger bottle format for better value and fewer top-ups throughout the day
- Want a reliable, all-day vape with clean flavour from the first puff to the last
Browse all nine Iconic variants and add your preferred nic shots in a single order. Shop the full Just Juice collection or explore our wider 100ml shortfill range.
Just Juice Iconic 100ml Shortfill E-Liquid Reviews
Frequently Bought Together
Delivery Of Just Juice Iconic 100ml Shortfill E-Liquid
- All orders are sent in discreet packaging.
- Delivery is free for all orders over £50. Otherwise, delivery is £3 to £12 depending on the service you plan to purchase.
- You can return your product up to 14 days after receiving your order. Please make sure that the products are not used or damaged.
UK Shipping
Service Overview: Reliable tracked delivery service.
Delivery Time: 2 to 4 working days.
Key Features:
- Tracked to delivery point.
- Same day dispatch Monday to Friday for orders placed before 2:30 PM (excluding Bank Holidays).
- Deliveries are made weekdays and on Saturday.
- NOT GUARANTEED SERVICE
Cost: £3.00 (Free over £50)
Service Overview: Fast, door-to-door courier service.
Delivery Time: Next day for most UK postcodes. View postcode exclusions
Key Features:
- Full end-to-end tracking with live updates.
- Same-day dispatch Monday to Friday for orders placed before 1:00 PM (excluding Bank Holidays).
- Deliveries made on weekdays (some areas deliver Saturday).
- Signature required on delivery.
- Battery Restrictions: None: DPD imposes no additional restrictions on batteries.
- NOT GUARANTEED SERVICE
Cost: £3.50 (Free over £50)
Service Overview: Parcels are delivered to a nearby DPD Pickup Point or Drop-Point for customer collection.
Delivery Time: Next day for most UK postcodes. View postcode exclusions
Key Features:
- Notifications sent via email/SMS when parcel is ready for collection.
- No signature required—customer collects in person.
- Ideal if you’re not available at home for doorstep delivery.
- Battery Restrictions: None: DPD imposes no additional restrictions on batteries.
- NOT GUARANTEED SERVICE
Cost: £3.50 (Free over £50)
Service Overview: Reliable standard delivery service.
Delivery Time: 2 working days.
Key Features:
- Tracked to delivery point.
- Same day dispatch Monday to Friday for orders placed before 2:00 PM (excluding Bank Holidays).
- Deliveries are made weekdays.
Cost: Price Based On Address
Service Overview: Faster tracked delivery service.
Delivery Time: Up to 1 to 2 working days.
Key Features:
- Tracked to delivery point.
- Same day dispatch Monday to Friday for orders placed before 2:30 PM (excluding Bank Holidays).
- Deliveries are made weekdays and on Saturday.
- NOT GUARANTEED SERVICE
Cost: £4.00
Service Overview: A cost-effective express service for less time-sensitive deliveries.
Delivery Time: Next business day delivery by the end of the day to most UK destinations.
Key Features:
- Lower-cost option compared to UPS Express®.
- Includes tracking and proof of delivery.
- Suitable for urgent but not time-critical shipments.
Cost: Price Based On Address
Service Overview: Guaranteed next-day delivery service.
Delivery Time: Next day.
Key Features:
- Tracked to delivery point.
- Same day dispatch Monday to Friday for orders placed before 2:30 PM (excluding Bank Holidays).
- Deliveries are made weekdays and on Saturday.
Cost: £9.00
Service Overview: A time-definite delivery service for urgent shipments.
Delivery Time: Next business day delivery by 10:30 AM or 12:00 PM to most UK locations.
Key Features:
- Ideal for time-critical shipments.
- Includes tracking and proof of delivery.
- Money-back guarantee if the delivery commitment is not met.
Cost: Price Based On Address
International Shipping
Delivery Time: 3-10 working days.
Key Features:
- Tracked to delivery point.
- Same day dispatch Monday to Friday orders placed before 2:30 PM (excluding Bank Holidays).
- Deliveries are made weekdays.
- NOT GUARANTEED SERVICE
- Delays caused by Customs are completely out with our control.
Cost: Price Based On Weight + Address
Delivery Time: 3-10 working days.
Key Features:
- Tracked to delivery point.
- Same day dispatch Monday to Friday orders placed before 2:30 PM (excluding Bank Holidays).
- Deliveries are made weekdays.
- NOT GUARANTEED SERVICE
- Delays caused by Customs are completely out with our control.
Cost: Price Based On Weight + Address
Delivery Time: 2-4 working days.
Key Features:
- Tracked to delivery point.
- Same day dispatch Monday to Friday orders placed before 2:00 PM (excluding Bank Holidays).
- Deliveries are made weekdays.
- Delays caused by Customs are completely out with our control.
Cost: Price Based On Address
Delivery Time: Next Business Day EU.
Key Features:
- Tracked to delivery point.
- Same day dispatch Monday to Friday orders placed before 2:00 PM (excluding Bank Holidays).
- Deliveries are made weekdays.
- Delays caused by Customs are completely out with our control.
Cost: Price Based On Address
Delivery Time: Next Business Day EU By 10:30am.
Key Features:
- Tracked to delivery point.
- Same day dispatch Monday to Friday orders placed before 2:00 PM (excluding Bank Holidays).
- Deliveries are made weekdays.
- Delays caused by Customs are completely out with our control.
Cost: Price Based On Address
Delivery Time: 2 Business Day.
Key Features:
- Tracked to delivery point.
- Same day dispatch Monday to Friday orders placed before 2:00 PM (excluding Bank Holidays).
- Deliveries are made weekdays.
- Delays caused by Customs are completely out with our control.
Cost: Price Based On Address
Delivery Time: 1-2 Business Day.
Key Features:
- Tracked to delivery point.
- Same day dispatch Monday to Friday orders placed before 2:00 PM (excluding Bank Holidays).
- Deliveries are made weekdays.
- Delays caused by Customs are completely out with our control.
Cost: Price Based On Address
Just Juice Iconic 100ml Shortfill E-Liquid FAQ
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We also have helpful videos from our reviewer, Andrew, who walks you through each topic and products shows you exactly how it all works.
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