Ruthless 100ml Shortfill E-Liquids

Description - Ruthless 100ml Shortfill E-Liquids

Description

Ruthless has been crafting e-liquid in Southern California since 2011, and the brand's reputation is built on one thing: bold, clearly defined flavour that doesn't fade after the first few pulls. The Ruthless 100ml shortfill range brings that same American confidence to a high-VG format built for sub-ohm and DTL (direct-to-lung) vaping. With over 20 flavours spanning fruit, menthol, candy, tobacco and dessert profiles, there's genuine range here, from long-standing fan favourites like Ez Duz It and Swamp Thang through to tropical blends, icy menthol options and full-bodied tobacco hybrids. Every bottle ships at 0mg, ready for nic shots to be added before you vape.

The flavour character across this range leans bold rather than restrained. Fruit blends tend to carry strong sweetness on the inhale with a clean, well-resolved exhale. The icy variants, including Skir Skirrr On Ice, Ez Duz It on Ice and Swamp Thang on Ice, layer a menthol finish over that fruit base, cutting through the sweetness and adding a sharp, refreshing exhale. Tobacco options like Coffee Tobacco and Dulche De Tobacco take a fuller-bodied approach, with roasted or caramel-cream exhales that suit vapers who prefer a more grounded, less sweet profile. This is a range for experienced vapers running capable sub-ohm kits, where the higher wattages and larger coil surface area get the most out of that 70% VG formula.

Shortfills offer considerably better value per ml than 10ml bottles, and Ruthless 100ml shortfills are a practical choice for anyone who's found a flavour they return to daily. Each bottle contains 100ml of 0mg e-liquid in a 120ml bottle, leaving exactly the right space to add two 18mg nic shots. Once mixed, you have 120ml of e-liquid at approximately 3mg nicotine. That's a cost-effective, straightforward format for a regular sub-ohm vaper.

Flavour Profiles

The Ruthless 100ml shortfill range covers a wide spread of taste profiles. Here's what to expect from each flavour, grouped by category.

Fruit

• Lush: Straightforward sweet watermelon, clean and juicy throughout. Strong cloud production makes it a reliable all-day option. Sweetness: medium-strong. Cooling: none.
• Mango Drank: Ripe mango with a fizzy soda base note. Juicy and tropical on the inhale, slightly effervescent on exhale. Sweetness: medium. Cooling: none.
• Cherry Drank: Dark, tart cherry on the inhale with a fizzy soda exhale. The tartness keeps the sweetness in check. Sweetness: medium. Cooling: none.
• Berry Drank: Blueberry, blackcurrant and boysenberry over a fizzy soda base. Full berry inhale, lightly carbonated exhale. Sweetness: medium. Cooling: none.
• Pineapple Lemonade: Tropical pineapple with citrus lemonade. Zingy and bright on the inhale, sweet and slightly tart on exhale. Sweetness: medium. Cooling: none.
• Tropic Thunda: Mixed berry on the inhale, followed by light guava and creamy notes for a rich, layered finish. Sweetness: medium-strong. Cooling: none.
• Paradize: Tart passionfruit inhale, crisp sweet pear mid-note, ripe peach on exhale. A more complex exotic fruit profile. Sweetness: light-medium. Cooling: none.
• Rise: Lychee, mango and passionfruit. A refreshing tropical triple fruit blend with good clarity on each note. Sweetness: medium. Cooling: none.
• Strizzy: Kiwi, raspberry and strawberry. Sharp and bright on the inhale, smooth berry on exhale. Sweetness: medium. Cooling: none.
• Slurricane: Peach, papaya and guava. A heavier tropical blend with an exotic, slightly dense character. Sweetness: medium-strong. Cooling: none.
• Jungle Fever: Mango, pineapple and citrus. Punchy tropical inhale with a citrus edge on exhale. Sweetness: medium. Cooling: none.
• Red: Grapefruit, mango and passionfruit. Zingy citrus-tropical fusion with a tangy finish. Sweetness: medium. Cooling: none.
• Rage: Creamy mango base with crisp summer apple undertones. Rich on the inhale, juicy on exhale. Sweetness: medium-strong. Cooling: none.

Menthol / Ice

• Skir Skirrr Ice: Crisp green apple and honeydew melon with a strong menthol finish. Sour-sweet inhale, icy exhale. Sweetness: medium. Cooling: strong.
• Ez Duz It on Ice: Strawberry and watermelon on the inhale, subtle menthol on exhale. Smooth and refreshing without being overpowering. Sweetness: medium. Cooling: mild.
• Swamp Thang on Ice: Sour candied apple with a Jolly Rancher-style sweetness and a sharp menthol blast on exhale. Sweetness: strong. Cooling: strong.
• Rise on Ice: Lychee, mango and jackfruit with a menthol finish. Tropical, refreshing and well-balanced. Sweetness: medium. Cooling: mild.
• Antidote on Ice: Mango, blue raspberry and menthol. Bold fruit combination with a cooling exhale that softens the sharpness. Sweetness: medium-strong. Cooling: medium.

Candy / Sour

• Swamp Thang: Sour candied apple with a smooth, mellow throat hit. Sweet and sour character without harshness. Sweetness: strong. Cooling: none.
• Grape Drank: Grape soda-inspired. Juicy, sweet grape on inhale with a lightly fizzy exhale. Sweetness: strong. Cooling: none.
• Grape Drank on Ice: The same grape soda profile with a menthol twist on exhale. Sweetness: strong. Cooling: medium.
• Ez Duz It: Strawberry and watermelon. Sweet, clean and very approachable. One of the range's most consistent sellers. Sweetness: medium-strong. Cooling: none.

Tobacco / Dessert

• Coffee Tobacco: Rich tobacco on the inhale with a roasted coffee exhale. Nutty, bold and low on sweetness. Best for vapers who prefer grounded, non-fruit profiles. Sweetness: low. Cooling: none.
• Dulche De Tobacco: An RY4-style blend with layered tobacco on inhale and a caramel-and-milk exhale. Smooth and gently sweet. Sweetness: medium. Cooling: none.
• Gold: Crunchy coffee cookie with a caramelised topping. Rich, biscuity and satisfying. Sweetness: medium-strong. Cooling: none.

Why Choose This E-Liquid?

Ruthless has been refining its flavour formulations since 2011. These 100ml shortfills are a cost-effective way to vape a proven range of bold, well-developed profiles at 70% VG, built for sub-ohm devices that reward bigger cloud production and full flavour delivery.

• Best compatible with sub-ohm tanks and DTL (direct-to-lung) kits
• 70% VG formula produces dense vapour and a smooth, soft mouthfeel
• Bold, clearly defined flavour profiles that hold consistency throughout the vape
• Wide range across fruit, ice, candy, tobacco and dessert categories
• 100ml volume with space for nic shots offers excellent value per ml compared to 10ml bottles
• USA vape juice brand with over a decade of e-liquid production behind it
• Fully TPD-compliant and UK-legal

VG/PG Ratio

Ruthless 100ml shortfills use a 70% VG / 30% PG ratio. VG (vegetable glycerin) is the thicker base ingredient responsible for denser vapour clouds and a softer mouthfeel, while PG (propylene glycol) carries flavour and provides a slight throat sensation. At 70% VG, these liquids are best suited to sub-ohm tanks and DTL kits running at higher wattages, where the coils can handle the thicker consistency and produce the vapour volume this formula is designed for. They are not recommended for low-wattage pod kits or MTL (mouth-to-lung) devices, where that thicker viscosity restricts wicking, reduces flavour clarity and can lead to dry hits. If you're running a pod system, the Ruthless nic salt range is the right choice for your setup.

Bottle Size & Nicotine Strengths

• Bottle size: 100ml e-liquid supplied in a 120ml bottle
• Nicotine strength as supplied: 0mg (nicotine-free)
• Adding nicotine: Add 2 x 18mg nic shots to the remaining space in the bottle, producing 120ml at approximately 3mg once mixed
• Nic shots are purchased separately from the nic shots collection
• TPD-compliant and UK-legal
• Designed for sub-ohm / DTL devices, not suitable for pod kits or MTL tanks

Specifications

• Bottle size: 100ml in a 120ml shortfill bottle
• VG/PG ratio: 70% VG / 30% PG
• Nicotine strength: 0mg (ready for nic shots)
• Nic shot compatibility: Yes, 2 x 18mg nic shots to achieve 3mg / 120ml
• TPD-compliant: Yes
• Childproof cap and tamper-evident seal: Yes
• Suitable for: Sub-ohm / DTL devices
• Brand origin: USA (Southern California), established 2011

Perfect For Vapers Who...

• Enjoy bold fruit, candy, tropical or menthol flavours with strong character
• Run a sub-ohm tank or DTL kit and want a high-VG liquid
• Want to step up from 10ml bottles to a more cost-effective 100ml format
• Prefer flavours with real presence rather than subtle, background-level blends
• Like mixing in their own nic shots to control the nicotine level themselves
• Want a reliable all-day vape from a brand with a long, consistent track record

Browse the full Ruthless 100ml shortfill range and shop by flavour profile. From tropical fruit blends to tobacco-dessert hybrids, find your next all-day vape. Shop all Ruthless e-liquids or pick up your nic shots to get started.