How to Use Nicotine Pouches Safely and Effectively

Inspired by the Swedish product snus, which rhymes with “moose”, nicotine pouches are the perfect way to enjoy all the satisfaction of nicotine smoke-free.

Image of nicotine pouches inspired by Swedish snus

Unlike traditional Swedish snus, which are made from tobacco, nicotine pouches, AKA white snus or nicotine pods, have no tobacco leaves. Instead, these small pouches are filled with a blend of nicotine, flavour additives, plant-based fibres, and a touch of sweetener. Many pouches also contain added moisture, which enhances nicotine release and flavour.

Close-up of tobacco-free nicotine pouches

Small and subtle, they fit easily into daily life, whether you're commuting, relaxing at home, or getting through a busy day at work.

If you want to move away from traditional tobacco products or go smoke-free, here’s how to satisfy your nicotine cravings safely using nicotine pouches.

Getting Started

Illustration of getting started with nicotine pouches

First things first, you need to choose your brand, flavour, and strength. 

Our range includes nicotine pouches from leading brands like Lost Mary, Bar Juice 5000, and Velo. You’ll find a smorgasbord of flavours, from sweet and fruity to tropical, icy menthol, and liquorice.

The strength you choose should also depend on your usual nicotine intake. If you’re a seasoned user, you’ll need to opt for a higher strength to ensure you enjoy the same level of satisfaction, but if you’re a beginner, a lower strength is definitely best. You can choose from strengths starting at just 1.5mg and going all the way up to 24mg, so there’s sure to be an option that meets your needs.

If you’ve finished your pouch and you don’t feel satisfied, it's a sign you need to increase the nicotine strength. However, if you feel a bit ill, it’s likely too strong, and you need to try a lower strength instead. 

Don’t overdo it! Only use one pouch at a time, and try not to use more than one per hour. Depending on how often you use the pouches, a tin should last several days.

The Correct Way To Use Nicotine Pouches

Diagram of how to use nicotine pouches correctly

Ready? Grab your tin and discover a new way to enjoy nicotine!

Step One: Place the Pouch Under Your Lip

User placing a nicotine pouch under upper lip

To use a nicotine pouch, twist open the lid and take one out. Place it under your upper lip, between your gum and lip, on the left or right side. The pouch's shape helps it sit comfortably in that spot, and its soft texture ensures a snug fit. You can also put it under your lower lip if you prefer, as long as you keep it flat against your gum. 

The pouches are designed to stay in place without shifting, and once in position, you’ll hardly notice it’s there.

Step Two: Get Used to the Sensation

Visual showing tingling sensation from nicotine pouch use

When you use a pouch, you might feel a bit of a tingling, prickling or warmth in your mouth or gums as the nicotine kicks in. The tingling may last up to 15 minutes, after which it settles.

You might also experience a buzz, which can make you feel more energetic or alert. How strong this reaction is depends on your body and how much nicotine you're used to.

Step Three: Enjoy the Experience

Person enjoying discreet use of nicotine pouch

Sit back, relax, and consume nicotine without smoke, tobacco, teeth staining, or spitting. You can chat, laugh, or even sing while having a nicotine pouch in your mouth, as it stays discreet and doesn’t get in the way. 

If you’re new to nicotine pouches, it’s best to start by keeping one in your mouth for around 15 minutes. As you get used to them, you can extend the time. 

On average, nicotine pouches' effects last between 20 and 45 minutes, but they can continue working for up to one hour. The length of time you keep the pouch in your mouth depends on its size and your personal preference.

Step Four: Disposing of Your Nicotine Pouch

Graphic showing proper disposal of nicotine pouches

After an hour, remove and discard the nicotine pouch. Since it is not recyclable, it should be placed in your general waste. If there's no rubbish bin nearby, put the used pouch in the can lid until you find one. 

The can itself is generally recyclable, as it’s usually made from polypropylene (PP), which is accepted by most local recycling programs. 

Just be sure to remove any used pouches from the can before recycling it to ensure proper processing.

Staying Safe While Using Nicotine Pouches

Infographic on safety tips for using nicotine pouches

Nicotine pouches are generally safe to use, and they have the advantage of no second-hand smoke, so those around you aren’t affected either. However, like all nicotine products, you do need to exercise caution when using them.

If you stick to the brand guidelines and don’t overuse nicotine pouches, you'll be absolutely fine. However, if you overdo it, you’ll suffer a few side effects, such as dizziness, dry mouth, nausea, or a headache. If this happens, give yourself a break, as it’s your body’s way of telling you it’s time out.

If you accidentally swallow a nicotine pouch, you might start to feel sick, experience dizziness, or have a faster heartbeat. Most people recover quickly, but it’s still a good idea to call your doctor just to be safe. 

Lastly, as much as you love your friends, family, or partner,  don’t share a pouch with them. Sharing can spread germs and may lead to infection. If they’re keen to try, check if the strength is suitable and give them their own pouch.

Tips and Tricks for Using Nicotine Pouches

Helpful tips for nicotine pouch users

Here’s what to keep in mind to maximise your satisfaction:

  • Start with the lowest effective dose

Begin with a pouch that contains a low nicotine strength, especially if you're new to nicotine or transitioning from smoking. 

  • Try out different flavours

There’s a lot of choice regarding nicotine pouch flavours, so it’s worth trying a few to see what suits you best. 

  • Store pouches properly

Much like you’d store vape juice, store your pouches somewhere cool and dry to keep them fresh and ready to use. Avoid leaving them in direct sunlight or anywhere too hot, as this can dry them out.

A Simple & Safe Option That Works

Whether you use them regularly or just occasionally, nicotine pouches provide a safe, non-intrusive, and hassle-free way to manage cravings. They’re compact, easy to carry, and ready whenever you are.

Give them a try and see for yourself!

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