No smoke, no vapour, and no lingering smell. It’s no wonder nicotine pouches are fast-growing in popularity. These discreet tobacco-free pouches provide an alternative to smoking and vaping that easily fits into your daily routine.

The best news?

Nicotine pouches are available from a number of reputable brands, and we’ve rounded up the top five in the UK that offer convenience, variety, and simplicity packaged in a single product.

5 Top Nicotine Pouch Brands

Bar Juice 5000

Bar Juice 5000 is already a favourite among vapers in the UK and is well-known for its nic salt e-liquid range and eco-friendly design ethos. Now, this UK manufacturer has expanded their offerings with the SNÜ Tobacco Free Nicotine Pouch by Bar Juice 5000, which delivers the perfect mix of taste and satisfaction. 

These nicotine pouches are available in nicotine strengths of 9mg, 12mg, 18 mg and 60mg, and there are seven sensational flavours to choose from:

• Triple Mango

• Strawberry Kiwi 

• Watermelon

• Lemon And Lime

• Grape

• Fresh Mint

• Black Ice 

The nicotine pouches boast a sleek, slim design that ensures discreet use, and each provides about 40 minutes of satisfaction. 

Overall, Bar Juice 5000 is a solid brand choice if you're after a smoke-free nicotine option that doesn’t hold back on taste.

Rated: Best brand for flavour.

IVG

IVG, short for "I vape Great," is another well-known brand in the vaping world. Established in 2016, they now serve 100 countries worldwide and are headquartered in Preston, United Kingdom. They’ve expanded from e-liquid and vapes to nicotine pouches now, too, and in 2024, they released their range of nicotine pouches. 

The pouches are available in two strengths: 15 or 20 mg, and each pouch lasts up to 45 minutes. There are five fabulous flavours to choose from:

• Cola

• Mango

• Spearmint

• Ice Mint 

• Strawberry 

This brand prides itself on using organic ingredients that offer immense satisfaction, and their nicotine pouches feature a slim design that guarantees comfort and pleasure. 

With 20 pieces per pack, IVG is a reliable option for new and experienced nicotine users looking for a clean and simple way to satisfy their cravings. 

Rated: Best brand for beginners

Lost Mary

Yet another well-known vaping brand that has introduced nicotine pouches to its range, Lost Mary is known for its innovative approach to all things vaping and nicotine-related. Since 2022, they’ve been making waves with exciting products focusing on ease of use and great flavours. 

Their aptly named Airplane Mode nicotine pouches are of the same excellent standard as all their other products and are sourced from high-quality extracts designed for lasting satisfaction.

Each pouch lasts between 30 and 40 minutes and is available in nicotine strengths of 9mg, 18mg, or 30mg. There are six flavours to choose from, with each offering long-lasting satisfaction:

• Cool Mint

• Freezing Ice

• Ice Mint 

• Max Polar Mint 

• Rose Grape

• Strawberry

Lost Mary’s Airplane Mode range is the perfect solution for both seasoned and new nicotine users looking for a premium product. 

Rated: Best brand for connoisseurs.

Velo 

Created by British American Tobacco (BAT), which has been around since 1902, Velo is the multinational company’s nicotine pouch brand that’s taking the world by storm. BAT has always prided itself on its quality products, and their pouches are no different. There’s plenty to pick from in the Velo Nicotine Pouch range, whether you're after something bold or a bit more subtle. 

The flavours include:

• Bright Spearmint

• Frosted Lemon

• Icy Berries

• Wintry Watermelon

Every pouch delivers a sharp, cool hit that lasts up to 30 minutes, and limited edition flavours are also released occasionally, ensuring the brand keeps things interesting. 

You can also choose from several strengths, from 6mg to 17mg, ensuring everyone’s preferences are catered to.

Velo is certainly a brand to watch and one to try out. Its products are high-quality and backed by a big name in the business. 

Rated: Best brand for choice in nicotine strength.

it’s 

it’s nicotine pouches are a solid choice from a newer brand on the block. Crafted in the EU by NRT Labs, these pouches are available in nicotine strengths of 8.5mg, 12mg, or 20mg. So, whether you’re looking for something mild or a bit stronger, you’ll find it. 

Flavour-wise, you’ve got options that include:

• Blackcurrant

• Watermelon

• Mango

• Strawberry Kiwi Fusion

• Fresh Mint 

• Ice Mint 

Every flavour provides a smooth release with no smoke, mess, or fuss. You just pop a nicotine pouch under your lip and get on with your day. You might feel a little tingle at first, especially with the mint pouches, but that soon settles and leaves you with a smooth, consistent buzz lasting as long as 60 minutes.

This brand is an excellent option if you’re looking for a highly convenient and discreet nicotine experience. 

Rated: Best new brand.

Pick Your Favourite Nicotine Pouch Brand 

A recent study from King’s College London and Action on Smoking and Health found that the number of adults in Great Britain who’ve tried nicotine pouches has gone up from 2.7% in 2020 to 5.4% in 2024. That shows more people are moving away from smoking and choosing other options. 

If you want to add to these numbers, we suggest giving any of these brands a try. You’ll soon see why we rate them the best in the UK and why so many people are going smokeless!